5 SEO Mistakes That Are Killing Your Rankings

You've built a website, but nobody can find it on Google. Sound familiar? Here are the five most common SEO mistakes we see — and how to fix them.

1. No Meta Descriptions or Title Tags

Every page on your site needs a unique title tag and meta description. These are what show up in Google search results. Without them, Google guesses — and it usually guesses poorly.

2. Slow Page Speed

Google has confirmed that page speed is a ranking factor. If your site takes more than 3 seconds to load, you're losing both visitors and rankings. Optimise images, minify code, and use a fast hosting provider.

3. Not Mobile-Friendly

Google uses mobile-first indexing, meaning it primarily looks at the mobile version of your site for ranking. If your site isn't responsive, you're essentially invisible to Google.

4. No Sitemap or Robots.txt

A sitemap tells Google which pages exist on your site. Without one, Google has to guess — and it might miss important pages. A robots.txt file tells Google what to crawl and what to skip.

5. Missing Alt Text on Images

Alt text helps Google understand what your images are about. It's also crucial for accessibility. Every image on your site should have descriptive alt text.

The Fix

At IT-BURN, every project includes proper SEO setup as standard — meta tags, sitemaps, speed optimisation, and mobile-first design. Get in touch to fix your SEO today.